IN FOCUS · LAB2DEV SUMMIT
Artificial intelligence. Real life.
At Lab2Dev Summit, a talk about using artificial intelligence to simplify life, with people at the heart of the conversation.
View post and photosPhotos: July Rizzo
CHRISTIAN GERONASSO
The future
is made
now.
Artificial intelligence keynote speaker
I connect artificial intelligence, strategy and human potential to turn possibilities into business value.
Explore the keynotes
STRATEGY + TECHNOLOGY + PEOPLEHUMAN
BY DESIGN
BY DESIGN
SPEAKER · FACILITATOR · CONSULTANTEXPLORE
CONNECTING BUSINESS, TECHNOLOGY AND ACADEMIA
01 / ABOUT
Technology is the means.
People give it meaning.
I’m Christian Geronasso. My career began in technology and grew through connecting processes, decisions and business value. Today, as an AI strategist at SAP, I help translate complex change into paths organizations can follow.
I bring more than two decades of experience in consulting, innovation and business ecosystems to the stage and to teams. Along with the curiosity to keep experimenting — including where artificial intelligence meets art.
2000—2017
From technology to business
Information systems, SAP consulting and business value propositions.
2018—2025
Innovation and ecosystems
SAP, digital transformation and demand management in Latin America.
2025—TODAY
AI strategy
Global AI Strategist at SAP, working across the Americas, according to his résumé.
02 / KEYNOTES
AI keynotes.
Perspectives for action.
Artificial intelligence keynotes for businesses, leaders and universities. Generative AI, AI agents, the future of work, governance and SAP Business AI, tailored to your audience in English, Portuguese and Spanish.
Explore keynote topics and formatsWhere does AI make a difference? How do you select opportunities and turn technical possibilities into business decisions?
Who it is for
Leaders, boards and innovation teams.
What you take away
Criteria for prioritizing initiatives and connecting experiments to measurable objectives.
What changes when AI moves beyond answering questions and becomes part of a workflow? A practical view of collaboration, autonomy and oversight.
Who it is for
Managers, HR, operations and technology teams.
What you take away
A perspective on process redesign, new skills and human accountability.
From infrastructure to value chains: how AI choices connect to global developments and business strategy.
Who it is for
Executives, universities and business forums.
What you take away
Questions that connect trends, technology dependencies and strategic decisions.
Bias, privacy, transparency and model limitations explored through decisions and management practices.
Who it is for
Leadership, data, technology and governance teams.
What you take away
Principles for evaluating risks and preserving human judgment throughout AI adoption.
Where art, experience and technology meet. Experiments such as Choreo AI open up new ways to create while preserving human intention.
Who it is for
Creative teams, education, culture and innovation.
What you take away
Ideas for exploring alternatives and using AI as a partner in the creative process.
A bridge between strategy and business processes: where to start, what to integrate and how to shape adoption in the SAP environment.
Who it is for
Executives, business teams, IT and the SAP ecosystem.
What you take away
A framework for discussing use cases, data, integration and business value.
ONLINE TALKS · KPMG
SAP Business AI with KPMG
An online talk on the SAP Business AI portfolio and Joule for Consultants, at the invitation of Jubran Coelho and Caio Dias Santos.
View post03 / WORKSHOPS & CONSULTING
Ideas get stronger
when put into practice.
From executive alignment to a tangible experiment. Each engagement starts with your context, brings the right people together and defines a next step.
Learn by doing.
Collaborative sessions that turn questions into hypotheses, prototypes and decisions.
- AI opportunity mapping
- AI agent and prototyping lab
- Design Thinking and business cases
Clarity to move forward.
Support to connect strategy, business needs and technological possibilities.
- Diagnosis and initiative prioritization
- Innovation and AI adoption roadmap
- Experiment design and value criteria
TRAINING CASE · PHILADELPHIA
AI and FDE for SAP Americas
Training in Philadelphia on FDE practices for AI development, with the SAP Americas team and Scott Jackson from Accenture.
View post and photos04 / CASES & EXPERIMENTS
Ideas in action.
In real contexts.
From industry to artistic creation, a selection of projects, experiences and technology applications.
SAP NOW AI TOUR · RHI MAGNESITA
RHI Magnesita: AI in people management
At SAP Now AI Tour, a conversation with Rafael Figueira from RHI Magnesita about its artificial intelligence journey with SAP SuccessFactors.
View post and photosRECOGNITION & MILESTONES
SAP Ecosystem Hall of Fame
Nomination for work in data and ecosystem enablement.
AI Rockstar
Recognition for the experience delivered to customers.
Innovation Contest
Winning proposal developed with a colleague, among 300 projects, according to the résumé.
Recognition documented in the résumé and personal archive. Hall of Fame is presented as a nomination.
05 / CONNECTIONS
Knowledge shared.
Connections that last.
From workshops to executive conversations: photographs and illustrations from Christian’s archive.
Scroll to explore →COMMUNITIES
Knowledge grows
when it is shared.
Conversations with students and leaders that connect technology, careers and business decisions.
A bridge for those just starting out.
Participation in the opening class of Introduction to ABAP, in partnership with SAP Community Curitiba, PUCPR’s Polytechnic School and CHpro Solutions. A conversation with students about career paths and SAP’s role in organizations.
View post and photosAI, responsibility and dialogue among leaders.
A Confraria CIO Alphaville gathering about real-world AI in business. Christian presented the SAP ecosystem, Joule and integration with major technology companies, as part of a discussion about data, security and practical impact.
View post and photos06 / IDEAS IN CIRCULATION
The conversation continues
beyond the stage.
Articles, videos and conversations about AI, business and what makes us human.
FEATURED VIDEO
Where does SAP stand in the world of technology?
A conversation about SAP’s role in business and career paths across its ecosystem.
Open on LinkedIn04 FEB 2019 · PORTUGUÊS
Humanidade aumentada
A reflection on collaboration between people and machines.
Read article13 AUG 2024 · ENGLISHArtificial Intelligence: You Need to Worry About Bias, Not About Skynet
Bias and responsibility in the use of artificial intelligence.
Read article07 OCT 2024 · ESPAÑOLTechEd 2024: Inteligencia Artificial, ¿qué sesiones ver y por qué?
A curated look at AI and enterprise technology topics.
Read articleExplore all 71 articles07 / ARTICLES
Ideas that
keep the conversation going.
A collection of reflections on artificial intelligence, business, technology and our place in the future.
71↗
Articles. Many ways to see the future.
Titles in their original language. Read the full articles on LinkedIn.
71 articles found / 71
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Um Liquidificador, um livro e um DPO
Não se preocupe... Até a Apple está sofrendo para implementar IA
#AIBrowsers are the #NextBigThing in #ArtificialIntelligence ?
SAP Business AI: Destaques do Primeiro Trimestre de 2025
IA e SAP : Por onde começar?
50 Tons de Privacidade
TechEd 2024: Inteligencia Artificial, ¿qué sesiones ver y por qué?
TechEd 2024 : Inteligência Artificial quais sessões assistir e porque?
Artificial Intelligence: You Need to Worry About Bias, Not About Skynet
SAP Partners: Discover the Ultimate Guide to find available resources
Help you Choose : Integrated Planning & Analytics (IP&A)
Demand Planning Masterclass for SAP Partners
SAP Events in April in English
Eventos SAP Abril em Português
Evento en Español Abril 2023
Já pesquisou seu nome no Google? E desenhado por uma IA, já foi?
¿Inteligencia artificial, el camino hacia una nueva segregación racial?
Inteligência Artificial, o caminho para um novo Apartheid ?
E o Óscar vai para a Inteligência Artificial
Humanidade aumentada
Onze Ministros e uma urna eletrônica
SAP e O Futuro do Setor de Energia
O custo da insônia
Cadeia de Valor Digital
Se correr o GDPR não te pega
Da escassez ao excesso em poucos anos
Como o WhatsApp gera receita?
Transformação Digital na Indústria Química
É débito.. ?
2018: Uma Odisseia na Tecnologia
Jack Ma em Davos 2018
Normas técnicas para Blockchain
Inteligência Artificial na Prática
Coisas do Futuro
25 Maiores empresas de tecnologia em 2017
Inteligência Artificial (IA) e a Terceira Grande Guerra
Desmistificando o Blockchain
Você não precisa de um computador
10 Principais tendências tecnológicas para 2018
Vale a pena ir para a nuvem?
I9now Renault
TI Bimodal
O fim do dinheiro como o conhecemos
ERP
Agro é tech, agro é pop
A era dos Microserviços
Blockchain será o fim dos Cartórios
OECD e TCU: Visões e previsões para uma melhor governança
Jornada de Transformação do CEO Digital
Qual o impacto da economia 'gig'?
Testbeds e Business Cases
Atentado contra Barack Obama
Informação, o novo ouro
Enterprise Europe Network
Sua majestade o Rei da Suécia
Projeto Low Carbon Brasil
Siemens anuncia MindSphere no Brasil
Omnicanalidade
Tecnologia: O Vale do Pinhão
Manufatura Aditiva
Quero chorar
Qual o norte da inovação?
Tecnologia: Dronepol e o Ministério da Verdade
Blockchain Parte 2: O começo do fim
Blockchain Parte 1 : Como este assunto chegou em DAVOS
Tecnologia pode ser um fator macroeconômico?
Como a Internet das Coisas (IoT) irá impactar suas vendas?
Pesquisa revela que atendimento ao cliente pode ser repensado para aumentar vendas
Localização é a estratégia de crescimento do setor automobilístico
Inovação torna líderes no segmento de bens de consumo mais competitivos
No segmento de bens de consumo flexibilidade impacta diretamente no volume de vendas e na rentabilidade
08 / PODCASTS & CONVERSATIONS
Conversations
worth playing again.
Ideas take on new dimensions when they meet new voices. Interviews, conversations and episodes about technology, innovation and business.
ON MY CHANNEL
Na minha casa↗
Technology and good conversations, with room for curiosity and new perspectives.
Explore the channeltech stories_
More conversations about technology on Tech Stories.
Explore Tech StoriesEPISODES & APPEARANCES
25Na Minha Casa - Episodio 1
HostWatch episode
NumenTalks | EP #10: Negócios - O Novo Ciclo da Inteligência Artificial
Generative AI and autonomous agents: turning experiments into business value through governance, data and redesigned workflows.
GuestWatch episode
IA no ERP SAP: quem não migrar para o S/4HANA vai ficar para trás? | Homine Talks #3
SAP's AI strategy, Joule and embedded ERP features, with demonstrations and a discussion about the move to S/4HANA.
GuestWatch episode
S/4WEEK 2025 — Inteligência artificial: em qual investir?
Event excerpt
At MIGNOW's S/4WEEK, Christian discusses access to generative AI, its limitations and the technology's geopolitical context. An excerpt from his participation on day two.
GuestWatch excerpt
Tech | IA no SAP - Inovação e Praticidade | CAST TALK
GuestWatch episode
O papel da SAP na Transformação Digital do Mercado Fashion - Podcast Ábaco Consulting
GuestWatch episode
Episódio 05 RamoCast 2° temporada - Christian Geronasso - Indirect Demand Generation & GTM Manager - SAP LATAM.
GuestWatch episode
SAP Cast 84 - Setor de Utilities, uma plataforma para Cidades Inteligentes com SAP e EY
HostListen to episode
SAP Cast 78 - Guia do Mochileiro na Galáxia Fiscal
HostListen to episode
Thiago Antunes TechStories: de estag de TI à doutor em literatura, como assim?
Watch episode
July Rizzo : Como assim?! Presa na escada rolante? Geek com soft skills?!
Watch episode
Marcele Andrade : Do Ballet para Líder no mercado de Tecnologia
Watch episode
Gustavo Grilo : Tradutor oficial do jogo Magic | Eu fiz o que todos duvidavam!
Watch episode
Bruno Biondo : Entrando com uma tesoura no avião?! Uber com emoção na Colômbia!
Watch episode
SAP Cast 67 – O MMA da Inovação
GuestListen to episode
SAP Cast 66 – A Jornada da Empresa Inteligente
GuestListen to episode
SAP Cast 65 – SAP NOW 2019 – Especial – parte 3
GuestListen to episode
SAP Cast 64 – SAP NOW 2019 – Especial – parte 2
GuestListen to episode
SAP Cast 63 – SAP NOW 2019 – Especial – parte 1
GuestListen to episode
SAP Cast 62 – Viagens Corporativas
Regular segmentListen to episode
SAP Cast 61 – Edição Especial – Natura
Regular segmentListen to episode
SAP Cast 60 – Campus Party e as Startups
Regular segmentListen to episode
SAP Cast 59 – Nova Era da Inteligência
Regular segmentListen to episode
SAP Cast 57 – Season Finale
GuestListen to episode
SAP Cast 43 – Cenários da Inovação no Brasil
GuestListen to episode
Original titles and links to the shows. Podcasts, interviews and event excerpts linked to their original publications.
09 / PRESS
An open conversation
with the press.
A lunch with journalists alongside Rui Botelho, Luciana (Lu) Coen and Gustavo Conrado. A record of the December 2025 gathering.
View post and photosYOUR NEXT MOVE
What conversation could
change your future?
Tell me about your event or your team’s challenge. Let’s shape a keynote, workshop or consulting engagement that makes sense for you.
Connect with me on LinkedIn